Registration forms are a great way for you business to learn more about your audience and gather new leads. While building one might seem simple, it's actually a process with a lot to consider. Thankfully, through a combination of different Microsoft tools including SharePoint, PowerApps, and Flow, you should be able to simplify a lot of the process and get started building forms today. That said, let's jump into looking at what you need to do to create user registration forms using SharePoint, PowerApps, and Flow.
While Microsoft makes it easy to build forms, actually designing what they look like is whole other beast. It's important that you make sure that the forms you design are intuitive and easy to understand. Here's a list of things you should consider when building your user registration forms.
When designing your forms, it's important that you put in distinct terms. This mostly applies to the current user login and the new user signup. Many businesses tend to put "Sign In" and "Sign Up" to refer to these actions respectively. This may be confusing for some users. Instead, choose to use different, more distinct terms. For example, we recommend using the terms "Login" and "Register" to make each action clear and understandable.
Many users are very hesitant to give up information. As a result, you want your forms to have as few fields as necessary. The more fields you have in your forms, the less new users are going to want to fill them out. When building your forms, think about what information you're trying to gather and only include fields that gather that information. If there is information that is helpful, but not necessary, you can always include the field, but make it optional so it won't be a barrier.
You want to stick to a single column form design for the same reason you want to use fewer fields. Single column forms are easy to track and require minimal effort from users to read and fill out. You want to make it easy for potential new users to understand and complete the form. Essentially, when you're designing forms, you want to have people spend as little time on it as possible so they can't develop second thoughts.
We recommend starting your registration forms with the easiest fields (name, email, phone number, etc) to fill out first before asking for the longer questions (address, shipping information, payment, etc). As users fill out your form, they will be less likely to leave the page and the form unfilled. However, if the first field is a more complicated question, users are more likely to abandon the form or avoid it outright.
Potential new users are generally very resistant to giving out their phone numbers. In fact, a recent study found that companies can lose up to 39% of user sign-ups when they required a phone number. Unless you can provide users a perceived legitimate reason to ask for their number, don't ask for it. We recommend just sticking with email as users are far more likely to provide that.
The truth is, the odds of a user coming to your site on their mobile device is about a coin flip. That's why you need to make sure your user registration forms are mobile-friendly. By making your forms easy to view and fill out on mobile, you can make sure you're not losing the high volume of potential users who are coming to your site using their phones.
As we said previously, user registration forms are a powerful tool for gathering information about your audience and prospects. By following our instructions above and using the tips we provided, you should be able to get started building great user registration forms that are guaranteed to get registrations.
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