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A recent study found that by the end of 2020 the key brand differentiator will no longer be competitive pricing and product quality but instead overall customer experience. Basically, customer service and support is very much an area that you need to focus on in the coming future. In fact, having poor customer service can hurt your business. A study from Vonage found that companies in the US lose more than $62 billion per year due to poor customer service. One of the best ways you can improve customer support at your business is to adopt an automated Help Desk system. If you're not sure about adopting a Help Desk system, take a look at these 6 ways your company can benefit from adopting one.